Journey from Humble Beginnings to Sky’s the Limit with Angela Cretu, CEO of AVON

Angela spent 24 years and counting at AVON in 11 various positions of increasing responsibility, before becoming their CEO. One of the world's leading direct selling beauty companies the now British-led cosmetics multinational, the Romanian industry leader took the top leadership spot since January 2020, after joining as a self-described 'shy' junior sales manager in the late 1990s and subsequently promoted to a country manager.

"I felt completely intimidated by my new peers. They were mostly seasoned male executives, that were confident and comfortable with each other, and with every subject" she tells Cosmetics Business. "I felt sure that my promotion was a mistake, I would never talk like them, walk like them or be like them".

Tune in to this unique conversation as we embark on her personal journey as to how she developed the confidence to further her career and land one of the most coveted jobs in the industry, as well as learn what her personal drives and values are in becoming a true leader.

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