{"store":{"baseInfo":{"podcastTitle":"Aurora Live Podcast","slug":"managementevents","podcastDescription":"Unlock new perspectives and discover opportunities with AL Podcast. \nEach episode features in-depth conversations with top business leaders from a variety of industries, as they share their career journeys, leadership insights, and personal values.\n\nJoin AL Podcast and elevate your understanding of business and leadership to new heights!\n\nGet ready for an electrifying journey of growth and inspiration with the AL Podcast series – and additional source of valuable content from the Aurora Live Executive Business Network.\n\nApply for your free Aurora Live Membership and get full-year-round access to unlimited virtual content on the latest trends and technology evolution anytime-anywhere as well as exclusive invites to in-person gatherings.\n\nApply for free membership","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15611891/Podcast_Icon_2_d8zq52.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15611891/Podcast_Icon_2_d8zq52_1200x628.jpg?s=55f674e1982c7373e9d7215ab200f6f8&e=jpg","podcastUrl":"https://managementevents.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/managementevents/feed.xml","theme":"playlist2","podcastDeepLink":"https://www.podbean.com/pu/pbblog-4wgwe-ee37f3","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":36,"gmtAdjustment":"GMT+02:00","useDaylightTime":1,"value":2,"text":"(GMT+02:00) Amman","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"Asia/Amman"},"podcastDownloads":null,"totalEpisodes":26,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Management Events","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-4wgwe-ee37f3-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/me-podcast/id1667242906","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fmanagementevents.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15611891%26podcastIdTag%3D4wgwe&dfl=https%3A%2F%2Fmanagementevents.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/6znwwmf0NQdHyVve7iH7Gq","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"dark"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"Roboto"},{"id":"PlayerColor","val":"#C64747"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/wq9ttu/Podcast4.png"},{"id":"BackgroundImageForMobile","val":"https://mcdn.podbean.com/mf/web/wq9ttu/Podcast4.png"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/playlist-banner.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#ffffff"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/oAMbqgC0purw","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-6j1DMKczDun3","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2023 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[{"id":"ComponentImageText-1","val":{"ComponentFontColor":"#ffffff","ComponentBackgroundColor":"#1a1a1a","ComponentImage":"/assets/customize-component1.png","ComponentContent":"

Your Title

This is the description area. You can write an introduction or add anything you want to tell your audience. This can help potential listeners better understand and become interested in your podcast. Think about what will motivate them to hit the play button. What is your podcast about? What makes it unique? This is your chance to introduce your podcast and grab their attention.

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":[{"name":"google-site-verification","content":"VRqtYQImfG02Yk90ao5l8KMN-lnas2KC-RNDp7EyJjo"}],"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":false,"organizationName":"Management Events","organizationPageLink":"https://www.podbean.com/podcast-network/managementevents57v5c42j"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://managementevents.podbean.com","apiCommonParams":{"t":"67420eff","clientSignature":"afe400977a916c4a4275952c0f3b01e5","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":null,"commentsTotalPage":null,"commentsPage":null,"commentEpisodeId":null,"episode":{"id":"pb23432457","idTag":"8743b","title":"How Diageo Secures Advantage with AI","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15611891/Podcast_Icon_2_d8zq52_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15611891/Podcast_Icon_2_d8zq52_1200x628.jpg?s=55f674e1982c7373e9d7215ab200f6f8&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15611891/Podcast_Icon_2_d8zq52.jpg","previewContent":null,"content":"

We explore emerging trends and innovations that promise to reshape the consumer goods industry in this case-study fireside chat by Diageo, delving into their digital transformation and forward-thinking approach to AI innovation.

Global Head of Digital Transformation, Alice Perkins, walks us through how Diageo's utilizes AI in their content strategy to enhance customer experience and drive innovative solutions.

","publishTimestamp":1719939600,"duration":2641,"mediaUrl":"https://mcdn.podbean.com/mf/web/atxm9h43bppdph5g/AL_Podcast_The_AI_Advantage.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-8743b-1658d09","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-8743b-1658d09","transcriptUrl":null,"permalink":"/e/how-diageo-secures-advantage-with-ai/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB1658D098743B","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":42,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-8743b-1658d09","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb23432457","idTag":"8743b","title":"How Diageo Secures Advantage with AI","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15611891/Podcast_Icon_2_d8zq52_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15611891/Podcast_Icon_2_d8zq52_1200x628.jpg?s=55f674e1982c7373e9d7215ab200f6f8&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15611891/Podcast_Icon_2_d8zq52.jpg","previewContent":null,"content":"

Global Head of Digital Transformation, Alice Perkins, walks us through how Diageo's utilizes AI in their content strategy to enhance customer experience and drive innovative solutions.